Icon Insurance specialises in insurance policies for smaller and growing businesses: cover for the home office, small office-based business insurance, Professional Indemnity cover (including SecurITy for IT professionals) and Lawsuit legal expenses cover. Our products and services are available on-line and/or off-line to businesses and residents of the United Kingdom |
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 At Icon, we offer you more than insurance... in these pages you'll find a wealth of useful business advice and information |
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Thinking fresh thoughts
The population of the segmentFor example, your research shows that there are 73 corner shops within a 50-mile radius of your premises. When you call them, you find that only 56 sell muffins at the moment, and on average £550-worth a week. Currently, they are supplied by four other bakeries. You have a good idea what their cakes are like so you know what the corner shops are buying. But how do you gauge what your share might be? Well, you could say that the other bakeries have roughly 25% each, and all things being equal you could end up with a 20% share. However, being new on the scene, you might expect half that to begin with - ie 10%. | ||
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