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6. Set up an event

Staging an event, giving a talk or putting on a seminar on your pet subject are great ways to find prospects and boost your credibility.

It worked for Dee Brain. When she opened a shop selling designer dresses, she didn't have any money to spend on advertising. So she contacted the local Cancer Research Campaign office and offered to put on a fashion show for them.

They were thrilled. They worked on their contacts and got a lot of publicity for the show. They also had a gigantic address list of likely donors whom they invited to the show. The show was a sell out and a great success; the charity kept all the ticket money and Dee sold her clothes and had launched her shop memorably.

This technique works just as well for people offering advice. A financial adviser could put on a talk about the latest tax breaks available for people nearing retirement. An accountant could run a seminar on debt collection techniques.