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How can you be as charismatic? Simple. Stop thinking in terms of your job, and simply describe the benefit you provide. It takes time to perfect but is well worth the effort. Start with: 'I help...' and go on from there.

5. Attend a networking meeting

Many people find it awkward to attend meetings where they don't know anyone because, well, it's tough walking up to complete strangers and engaging them in conversation.

However, I met someone at a business club who changed the way I thought. He'd march up to the biggest group of people, break into the circle and say: 'Hello. I'm Christopher Jones,' thrusting his hand out to the nearest person, which they would automatically shake giving their own name in response: 'Hi. I'm Laura Williams.' At this point he would reply: 'What do you do, Laura?' And, of course, the ice was broken.

The trick, I realized, is not to worry about interrupting other conversations in mid-flow, and to do this with great confidence, no matter how shaky you are on the inside. Tip - most people will admire you for your courage.

Of course, it helps if you have worked out a really good introductory line in advance for when they inevitably ask, 'And what do you do?'