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If you write them down, and then work out what you need to do to get you from here to there, your chances of success increase exponentially.

2. Reconsider your objectives

Ultimately, do you want to build an empire? Do you want to sell your business for a fortune? Or do you just want a comfortable living with not too much effort?

Whatever you want in the future will determine what you should be doing now.

If you want to grow an empire, you will be going for steady growth, hiring for the long-term, investing in the right kinds of equipment, websites, marketing and so on.

But if you want to sell out, your aim will be to slash costs, dramatically increase profits, improve your balance sheet, and plan how to avoid donating all your hard-earned money to the taxman.

On the other hand, you may want a quiet life with a few customers. In this case, you will want to think about systematizing aspects of your business so you can achieve more in less time, and maybe outsourcing non-core work, such as book-keeping.